Logo, Branding, Marketing Collateral and Clothing Tag.
Hillside Co. is an online homemade knitted apparel store based in Quebec City, Quebec, Canada. The owner Joëlle tasked to us with creating a design that was linked to the idea behind to the brands creation. As the apparel is entirely wool-based, with a focus on the outdoors, we created a design that features a tree made of yarn on top of a mountain with the summit points giving a positive vibe. We paired the icon with text using Bebas and Gotham, bold modern fonts that help move the branding away from the more traditional and dated idea of knitted goods.